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Writing Goals, Performance Measures, and Outcomes

Applications submitted to the Working Lands Enterprise Board are required to have goals, performance measures, and outcomes. Below are definitions, tips, and an example:

Project Goals

  • Why your project is being proposed.
  • What you wish to accomplish using measurable targets that will be met through your project.
  • Each of your project goals should have corresponding performance measures and outcomes.

Performance Measures

  • Ways in which the effectiveness of project will be measured:
    • What will be measured
    • How it will be measured
    • When it will be measured
  • Well written performance measures should be simple, easy to understand, realistic, worthwhile and must be quantifiable measurements of the project's progress that are easily validated and audited.

Expected Outcomes

  • What are the impacts and changes you anticipate will occur due to project work: on you and on your quality of life?
  • How will your project enhance your business? Please quantify your response, and briefly state how you think this will take place.
  • Will your project have a positive outcome on other businesses and on the supply chain?  If so, what types of business(es)?

Additional Assistance

For more assistance, view two examples of Goals, Performance Measures and Expected Measurable Outcomes

For any further questions regarding the Working Lands Enterprise Initiative, please email or call (802) 917-2637.